Starbucks is implementing another change in 2025 – this time in its mobile order system.
In an effort to speed up the service, the coffee company is reducing the number of maximum number of items that customers can order online from 15 to 12, Starbucks confirmed for today.
Users in Starbucks app and website will also no longer be able to make certain modifications.
Adding a sprinkling of milk or lemonade to a classic refresh is no longer an option, and the option to order Caffè American without water is also naked, Bloomberg reported for the first time.
According to the exit, this is because these modifications are included in drinks that already exist in the menu.
Starbucks noted that about three-quarters of personalized drinks have less than three modifications-and that does not mean that personalization is gone for the better.
Customers can still personalize their drinks by adding cold foam and syrups to an Americano, for example, as well as other options, the app says.
The coffee giant is reported to be implementing these changes to reduce waiting time, make a better order of customer order and mitigate the workload for herbivores.
Baristas and patrons alike have complained about the mobile order system for years, saying it has had a negative impact on Starbucks’ experience.
“As a client, I hate what the mobile order for the cafe experience has done,” wrote one person on Starbucks sub-reddit page two years ago.
“It really looks like mobile ordering changed the dynamics in the cafe. There are no more people who actually sit in the cafe, they are just people who hug the wall as they look at the herbies and looking forward to,” they continued. “Customers are Baristas both look miserable.”
One employee confessed to Reddit in May 2024 that “they should not feel like going to a burnt building whenever I started changing.”
“I shouldn’t be asked to stay well on what I was originally planned for almost every day. I should not hold my derail for 1-2 hours because if I dare go to the bathroom for 2 minutes, everything will collapse in 2 people Others on the floor, “they continued. “How do we expect us to connect with clients when we have to do a job with 5 people at the same time?”
However, some baristas are skeptical that this change will even make a difference, noting that customers are already finding their way around the limits of law.
“This literally does not matter as there is no community in the mobile app. Another day, a lady ordered 12 drinks, and then 12 groceries, and then another groceries and drinks,” wrote one person in Reddit. “That doesn’t change anything.”
“Last week a woman ordered 35 drinks in 5 separate back-back orders,” someone has caught inside.
“I had a client who would place 2 orders every Tuesday since he hit the lid. That way he can get drinks for the whole office,” another added.
This is all part of the CEO Brian Niccol “Back to Starbucks” initiative, a plan to simplify offers and return to its roots.
When Niccol first took over the company last September, he noted that one of his advantages to accelerate growth would be to simplify the “overly” menu so that the herbivores can speed up the service.
In addition to changes in mobile rankings, the coffee chain will wait “approximately 30%” of food and drink options from its menu by the end of 2025, Niccol said. The already stuck menu items include infected drinks with Starbucks olive oil, which were only about a year.
Starbucks also restored its free recharge policy-with a catch. Customers who are ordering in the store would now be asked if they would like their “for” or “go” drink. Those who order “for here” will receive their drink served in a ceramic mug, glass or personal cup. These people will be able to receive free recharges during their visit.
Moreover, customers will once again be able to use the old school self-service stations, where they can find milk, sugar, sweeteners, spices and stimulants. Starbucks recently changed his code of conduct, changing their policy of open doors, which allowed anyone to hang in the cafe or use his bathroom without a purchase.
The company is also bringing Sharpie again, having the names of the written customer customer in their drinks – for which some baristas are already growing up dissatisfied.
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Image Source : nypost.com